Manager, Marketing - Brand & Creative

US-IL-Downers Grove
Job ID
2017-92907
Institution
Ross University School of Veterinary Medicine
Department
Marketing

Opportunity at a Glance

At Ross University School of Veterinary Medicine, we recognize the power of ideas. With the goal of elevating our overall Marketing strategy, we are looking for a dynamic, innovative Marketing Manager to conceptualize new ideas and drive them through to implementation.

Partnering with the Manager, Communications & Social Media, the Manager, Brand & Creative is responsible for adding the creative edge to our marketing plans and implementing long and short-term marketing strategies in order to meet RUSVM's objectives. This includes development and execution of a comprehensive marketing plans that competitively position the institution by establishing and maintaining a consistent image, marketing communications, branding initiatives, targeted marketing activities, and vendor selections.

Reporting in to the Director, Veterinary Education Marketing, the Manger, Brand & Creative will create the "look and feel" of all institutional marketing assets.

 

 

Responsibilities

 

  • Develops and implements marketing strategy focusing on enrollment growth and brand awareness through integrated campaigns and oversees creation of marketing collateral including, but not limited to: brochures, posters, print ads, videos, photographs, presentations, and direct mail.
  • Assits the production of promotional videos for the institution.
  • Manages a portion of the marketing budget, including budget planning and reconciliation.
  • Builds and maintains vendor relationships with the advertising agency of record, public, fulfillment house and others as necessary.
  • Works with team members to integrate campaigns into our web design, prospect nurturing campaigns, and all applicable operations inclusive of student services and enrollment services. 
  • Oversees compliance with institution design standards and trademarked assets and works with the executive team and the organization's administration on special projects as necessary.
  • Completes other duties as assigned.

Qualifications

 

 

  • Bachelors Degree in marketing, Masters a plus
  • Minimum of 5 years marketing experience required; as well as including effectively managing staff.
  • Computer proficiency in Microsoft Office, Internet and web applications.
  • ROI measurement, metrics development to assess ROI.
  • Strong management/supervisory background, professional presentation skills, demonstrated leadership abilities in order to implement planned campaign rollouts. 
  • Excellent verbal/written communication skills are essential, as position involves extensive contact with co-management and internal/external customers.
  • In-depth knowledge of marketing techniques and financial principles.
  • Extensive web site management/creative experience.
  • Ability to travel.


We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing. Thank you for applying for this outstanding opportunity today.

Who We Are

Ross University School of Veterinary Medicine (RUSVM) offers a unique program of training on the island of St. Kitts in the Caribbean.  A cutting-edge curriculum, with innovative use of technologies and simulations, provides the best possible training for tomorrow’s veterinarians.  Students benefit from seven semesters of integrated preclinical and clinical studies at our St Kitts campus, and one year of clinical training at our affiliate veterinary teaching hospitals in the United States, Canada, Europe and Australia. 

 

Our ongoing research focuses on key issues strategically relevant to One Health in tropical and developing countries and includes zoonotic diseases, food safety and security, environmental health, and conservation medicine. We prioritize recruitment of talented faculty and are now seeking a key new member of our team to join us as we develop new programs to best prepare our graduates to face the global opportunities and challenges of veterinary medicine in the 21st century.

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed

Need help finding the right job?

We can recommend jobs specifically for you! Click here to get started.