• Manager, Marketing

    Location US-IL-Downers Grove
    Job ID
    2018-97564
    Institution
    Ross University School of Veterinary Medicine
    Department
    Marketing
  • Opportunity at a Glance

    Ross Vet Pic 4

     

    At Ross University School of Veterinary Medicine, we recognize the power of ideas. With the goal of elevating our overall Marketing strategy, we are looking for a dynamic, innovative Marketing Manager to conceptualize new ideas and drive them through to implementation. 

    Partnering with marketing and admissions colleagues, the Marketing Manager is responsible for adding the creative edge to our marketing plans and implementing long and short-term marketing strategies in order to meet Ross Vet’s objectives. This includes development and execution of a comprehensive marketing plans that competitively position the institution by establishing and maintaining a consistent image, marketing communications, branding initiatives, targeted marketing activities, and vendor selections.

    Reporting in to the Director, Veterinary Education Marketing, the Marketing Manager will create the "look and feel" of all institutional marketing assets while ensuring all plans are designed to meet conversion and performance goals.

    Responsibilities

     

     

    • Develops and implements integrated marketing strategy focusing on enrollment growth and brand awareness through integrated campaigns.
    • Assists with the development of high-impact collateral for the institution including, but not limited to: email, video, digital ads, brochures, posters, print ads, photographs, presentations, and direct mail.
    • Partners with marketing automation team to create and execute email and text campaigns.
    • Leverages customer insights, competitive landscape and market intelligence to aid in making strategic decisions.
    • Works with colleagues within Ross Vet and Adtalem to integrate campaigns into our digital marketing strategy, web design, prospect nurturing campaigns, public relations initiatives and all applicable operations inclusive of student services and enrollment services.
    • Oversees compliance with institution design standards and trademarked assets and works with the executive team and the organization's administration on special projects as necessary.
    • Builds and maintains vendor relationships.
    • Completes other duties as assigned.

     

    Qualifications

     

    • Bachelor’s degree in marketing or a related field, Masters a plus.
    • Minimum of 5 years marketing experience required.
    • Proven ability to create, execute and measure targeted marketing campaigns.
    • Email marketing and/or marketing automation experience a plus.
    • Excellent presentation and verbal/written communication skills are essential, as position involves extensive contact with co-management and internal/external customers.
    • In-depth knowledge of online marketing techniques.
    • Proficient at managing multiple projects with tight and often competing deadlines.
    • Ability to travel up to 10%.
    • Computer proficiency in Microsoft Office, Internet and web applications.


    We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing. Thank you for applying for this outstanding opportunity today.

    Who We Are

    Ross University School of Veterinary Medicine (RUSVM) offers a unique program of training on the island of St. Kitts in the Caribbean.  A cutting-edge curriculum, with innovative use of technologies and simulations, provides the best possible training for tomorrow’s veterinarians.  Students benefit from seven semesters of integrated preclinical and clinical studies at our St Kitts campus, and one year of clinical training at our affiliate veterinary teaching hospitals in the United States, Canada, Europe and Australia. 

     

    Our ongoing research focuses on key issues strategically relevant to One Health in tropical and developing countries and includes zoonotic diseases, food safety and security, environmental health, and conservation medicine. We prioritize recruitment of talented faculty and are now seeking a key new member of our team to join us as we develop new programs to best prepare our graduates to face the global opportunities and challenges of veterinary medicine in the 21st century.

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